Hostinger Pro's

• Very Easy to Use. Great for anyone wanting to manage their website's future changes themselves.

• Extremely cost-effective, especially for e-commerce functions

• Free Domain

• Free SEO Support

• Get to choose between using WordPress to build/manage a website or Hostinger's web builder

Hostinger Cons

• Some Design Limitations

• Limited Integrations

• Limited Website Reporting Information

• WordPress: More technical, may be harder to learn/manage a website on your own.

Created with Hostinger

It All Started with a Sketch

• The main goal of the website is to sell art. The artist creates many forms of their art ie, prints, jewelry, etc

• Streamlined purchase flow from the home page, users can select the kind of art they are looking for, and then are taken to a page with the different variations.

• Product image can be enlarged so the shopper can see details. Then they can add to the card, customize if applicable, and select their shipping speed before being brought to the receipt of purchase screen.

Planning the Website

Added Option to Explore by Art Instead of Form

I added a way for users to shop for products based on the art itself. When clicked, it shows all the different product types that feature that art piece

Home Page Created

• The artist has a very vibrant style and created a website to go with the branding.

• Incorporated PNG files of the artist's work around headings

• Button to view all products or an option to jump to a specific type of creation for ease of purchase, and to showcase the artist's abilities

Shop Displays Products in Category

After selecting the type of art or type of creation, you are shown every item in that category.

Purchasing Page

• After clicking the Add to Bag Button, a pop-up appears with all items in the bag shown for the user to edit quantity or delete items.

• When checking out, shoppers will pick their shipping location, review the total, and place payment

Email Marketing Sign up

• The footer of each page displays a button that brings the website user to an email marketing sign-up form.

• When users sign up, they automaticallyreceivee an email with a discount code, as well as get notifications of shop updates

Designing and Creating Website

Item Details

To see the item details, users can click on the item where they are shown variation options, details, and can add the item to their bag

Old Home Page

Displayed Shops Product Type Categories First

New Home Page

Showcases Custom Creations with a Call to Action Button to engage shoopers to start a conversation about custom-made art pieces

Updated to Drive Custom Creation Sales

Assisted the Artist with Achieving the Goal of Driving More Custom Creation Sales

• Shows Different types of Custom Creations, Details and Pricing

• Contact form set up to notify artist to start conversation with potential buyers about their custom request

Custom Creations Page

Old Home Screen

Separated Ways to Browse With Tite Separations

New Home Screen

Separated Ways to Browse Visually with Title Separations and Different-Shaped Icons

Improving Visual Organization

Old Home Page

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New Home Page

Equipped with full air conditioning, a private pool, 3 on-suite bedrooms, and a spacious open living room kitchen area, Sunshine Bay Residences is an excellent choice for anyone dreaming of their own safe haven.

Integrated with Printful

• Designed in different formats for both mobile and desktop views

• High Contrast between the background and text.

• Text is clearly written and easy to understand, with Clear headings to organize the website

• Alt Text for Photos

• Consistent Navigation Across all Pages

Accessibility Measures Implemented

Responsive Design